When you’re looking for a website to buy a product or sign up for a service, do you browse the same types of websites over and over again? If so, you may be missing out on some great opportunities. In this blog post, we will explore seven unique features of eCommerce websites that will catch your eye and compel you to buy from them. From user reviews and testimonials to interesting product comparisons and more, these features will help you make the best choices when shopping online.
Website Speed
When it comes to website speed, you want your users to be able to get what they need as quickly as possible. You don’t want them waiting on long pages that take too long to load or scrolling through endless pages of search results. Here are some unique features of ecommerce websites that will catch your eye and help you speed up your website:
1. Use HTML5 and CSS3 for a Modern Look and Feel
HTML5 and CSS3 are two of the most popular standards in web development, and they help create a modern look and feel for your website. By using these standards, your site will look more user-friendly and sleek, which will improve page speed.
2. Use Google Analytics for Improved Site Tracking
Google Analytics is an analytic tool that helps you track the traffic on your website. By tracking this data, you can see what areas of your site are attracting the most attention and make changes accordingly. This information also helps you improve page speed by identifying where users are having difficulty accessing content or navigating around your website.
3. Minimize File Size with Compression Techniques
By reducing the size of your files, you can improve page load times dramatically. compression techniques like GZip can reduce file sizes by up to 90% without sacrificing quality, which is why it’s important to use them whenever possible.
4. Use Content Delivery Networks (CDNs) for Rapid Loading Times
A content delivery network (CD
User Interface
1. User Interface
Ecommerce websites often have sleek and user-friendly user interfaces that make browsing and purchasing items a breeze. Here are some of the most unique features of ecommerce websites that will catch your eye:
-Easy navigation: Most ecommerce websites have easy-to-follow navigation bars at the top, side, or bottom of the screen that help you find what you’re looking for quickly. Navigation menus are usually organized in categories so you can easily find what you need, and some websites even offer “quick links” at the bottom of each page that take you directly to specific sections of the site.
2. Sleek design: Ecommerce websites use sleek and modern designs that stand out from the crowd. They often incorporate subtle animations and color schemes to give them an edge over traditional website designs.
3. Sophisticated graphics: Many ecommerce websites use sophisticated graphics and images to attract attention and create a more immersive experience for users. These sites often feature beautiful photos of products, colorful charts and graphs, and attractive icons.
4. Easy purchase options: Ecommerce websites often offer convenient purchase options such as PayPal or credit cards, which make shopping painless for users. Some also offer free delivery on orders over a certain value, making it easier than ever to get your hands on what you want!
Sitemap Generator
A sitemap is a great way to help people find your website. It’s like a map of your website, showing where all the pages are on the site. This can be really helpful if you want people to find specific pages on your website. There are many different tools that you can use to create a sitemap.
One popular tool is Google Maps. You can use it to show the location of each page on your site, as well as which pages link to other pages on your site. To get started, open Google Maps and click the “Sitemaps” button (it’s in the left corner of the main screen). Next, click “Create a new sitemap.” On the next page, give your sitemap a name and choose which URLs you want it to include. (The URL of each page on your website will appear in this list.) Finally, click “Generate.” Your sitemap will now be available for people to view online.
Customizable Widgets
Every online shopper has their go-to websites they visit time and time again. And while it can be difficult to surprise them, there are a handful of online retailers that have created some truly unique features that will leave you wanting more. Here are five of the most interesting customizable widgets found on ecommerce websites:
1. Shop by Category: Nearly every ecommerce site offers shoppers the ability to browse through different categories, but not all offer this in a way that is easily accessible or customizable. Amazon, for example, includes a “Shop by” section at the top of each page that list all the available categories (including books, music, home & garden and toys), but it’s buried beneath menus and subcategories. Avon offers a similar “Browse Categories” widget on its homepage that lets shoppers choose from a variety of product types, but it’s limited to just six product types rather than the nearly limitless number available through Amazon. Shopping by category is one of the most common and basic customization options offered on ecommerce websites, but few offer as much flexibility as these two brands.
2. Customizable Search Results: Another popular customization option on ecommerce websites is the search bar at the top of each page. While many sites limit users to only a few pre-defined search terms, others allow shoppers to add their own keywords or phrases to find what they’re looking for faster. eBay gives shoppers more control over their search results with its “Advanced Search”
Google Analytics Integration
Google Analytics is one of the most popular and widely used web analytics tools. It allows website owners to track the activity on their site traffic and engagement, which can help them to improve their website’s design, content, and marketing efforts.
Ecommerce websites that integrate Google Analytics typically have several unique features that will catch your eye. They may use Google Analytics to track user behavior across different channels (desktop, mobile, social media) to see where users are coming from and what interests them most on the site. This kind of data can be used to create more effective marketing campaigns by understanding which products or content are driving traffic.
Some ecommerce websites also use Google Analytics to find out what sections of the site are performing best. By tailoring your content and ads accordingly, you can optimize your website for better performance and increase conversions.
Social Media Widget
Most people use social media to stay connected with friends and family, but there are also some unique uses for social media that can be applied to online shopping.
One of the most popular uses for social media when it comes to online shopping is using a widget. A widget is an easy way to add a bit of extra functionality to your website without having to create a whole new page. There are many different types of widgets, so finding the right one for your website is important.
Some other features that make ecommerce websites more appealing are shopping carts that allow customers to reserve items and checkout processes that are quick and easy. These features not only make online shopping more convenient for customers, but they also keep the website running smoothly and free from potential glitches.
Email Marketing Widget
Email marketing is one of the most effective communication methods for businesses. Emails can be sent to a large number of people, and can be automated to send out messages at set times. Many ecommerce websites have built-in email marketing widgets that make it easy for customers to sign up for email newsletters, or to start receiving custom emails from the website.
Some of the unique features of ecommerce websites that will catch your eye include:
1. Customization – ecommerce websites allow customers to customize their experience by choosing the products they want, the shipping method, and even the payment method. This allows customers to find what they’re looking for without feeling rushed or overwhelmed.
2. Order tracking and notifications – many ecommerce websites provide order tracking tools so customers know exactly where their order is in the process, as well as notification tools so they know when their order has been shipped and is on its way. This helps customers feel confident that their order will arrive on time and in perfect condition.
3. Customer feedback – ecommerce websites allow customers to leave feedback on products and services, which allows businesses to improve their products and services based on customer feedback. This helps businesses build a strong relationship with their customers, which leads to repeat business and increased sales.
