what is cannibalization in SEO

cannibalization in SEO

As a business owner, you may be wondering what cannibalization is and why it’s important for your SEO efforts. In a nutshell, cannibalization is the process of taking away traffic and potential leads from other websites that are related to your niche. When done correctly, cannibalization can help boost your website’s traffic and rankings. However, it’s important to do it responsibly so you don’t harm your site’s credibility or cause negative customer relations. So how do you go about doing it safely and strategically? Read on to find out.

What is cannibalization in SEO?

Cannibalization is when a website’s traffic from one source (such as Google) is reduced because another site is attracting a higher percentage of that traffic. This can be bad for your SEO because it means you are not getting the most from your traffic sources.

Types of cannibalization: direct cannibalization and indirect cannibalization

There are two types of cannibalization: direct cannibalization and indirect cannibalization. Direct cannibalization occurs when a website links to another website that is already ranking well for the same keyword or phrase, causing the first website’s traffic to drop. Indirect cannibalization occurs when a website’s link popularity (link profile) causes other websites to rank for the same keyword or phrase, even if the original website does not mention the keyword or phrase in its content.

If a site experiences direct or indirect cannibalization, it should work to remove any links from its own site that are affiliated with low-rank competitors and focus on building links from high-quality sources. This will help improve the ranking of the site and reduce competition from low-quality sites.

Direct cannibalization

Cannibalization is a term used in SEO that refers to the direct cannibalization of your traffic by another site. This can be done through things like similar content, ads linking to your site, or even simply being listed on the same page as your competitor. One way to avoid this is to make sure your content is unique and valuable enough that people will want to visit you instead of the other site.

Indirect cannibalization

Cannibalization is a term used in online marketing that refers to the indirect cannibalization of traffic and website visitors caused by the presence of competing websites on the same web page. In other words, when two or more websites share a common link or even a full article, each website loses some potential visitors.

The most obvious example of cannibalization is the sharing of a single link on a web page between two different websites. For example, if one website has an article about cars and another website has an article about driving lessons, both websites might share a link to the car article. If enough people click through to the driving lessons page, then both websites have lost traffic and potential visitors who might have been interested in both topics.

Another form of cannibalization occurs when two or more websites feature the same content in slightly different formats. For example, one website might have an article about fashion while another website has an article about style tips for men. If someone clicks through from one website to the other, then both sites have lost some potential traffic and Visitors because they are competing for attention.

While cannibalization can be harmful to a site’s bottom line, it does often not cause for concern unless it becomes too frequent or severe. For most small businesses, sharing links with other sites will likely result in only minor losses in traffic and conversion rates. However, if you’re concerned about your site’s overall ranking position, you may want to consider avoiding any type of cannibalization

What are the risks of cannibalization in SEO?

There are a few risks associated with cannibalization in SEO. The first is that if your site’s content becomes too similar to another site, it can cause people to lose trust in your site and not visit it as often. Another risk is that you could miss out on opportunities to rank higher because people will link to your competitor instead. If you do experience cannibalization, make sure you continue to produce quality content and don’t rely too heavily on backlinking strategies to help your site rank.

How do you avoid cannibalization in SEO?

Cannibalization is the practice of taking away traffic and revenue from a competitor by promoting your own website or product to the same audience. To avoid cannibalization, you need to keep your content unique and target your audience specifically. Additionally, make sure that your site is properly optimized to rank in search engines.


Cannibalization is the process of taking away users from another site or campaign through link building and search engine optimization (SEO). By spreading links to your website, content, and social media accounts across other sites that have a similar focus, you can help reduce the competition for users and improve your chances of ranking high on search engines. Although cannibalization can be a negative occurrence in SEO, it can also be an effective way to increase traffic to your website. so learn more about it today!

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