When it comes to e-commerce, there are always new and exciting trends to keep tabs on. And for businesses that operate online, it’s important to know which digital marketing trends will work best for them. In this blog post, we’ll take a look at some of the most popular digital media marketing trends for e-commerce businesses in 2018 and 2018.
Personalized Marketing
Digital marketing trends for e-commerce businesses in 2018
1. Personalization
Customers expect to be treated like individuals, not numbers on a page. By personalizing your interactions with them and crafting a unique experience, you’ll show that you care about them as people, and they’ll be more likely to take actions that support your business.
2. Artificial intelligence and machine learning
As AI becomes more sophisticated, it will start to be used in digital marketing to make decisions for you automatically. This could include things like recognizing which products customers are likely to buy based on their past buying patterns, recommending related products when they search for something specific, or even predicting what content would be most engaging for a particular audience.
3. Augmented reality
AR is another technology that is being used in digital marketing to enhance the user experience. It can help customers find what they are looking for faster by overlaying information on top of what they see in the physical world. For example, you could use AR to create custom product labels or even provide directions while shopping in a store!
4. Chatbots
Chatbots are computer programs that can converse with humans like a human would speak (text-based). They are particularly useful for customer service because they can handle complex questions and queries quickly and easily without requiring any special training or knowledge on the part of the customer service representative. In addition, chatbots can automate tasks such as responding to surveys or
The Growth of Influencer Marketing
As digital marketing continues to evolve, so does influencer marketing. Influencers are people who have a large following on social media, and who can promote products or brands very effectively. This type of marketing is becoming more and more popular, because it’s efficient and cost-effective. Here are some digital media marketing trends for e-commerce businesses that are using influencer marketing:
1. Use Influencers to Reach New Customers
One of the benefits of using influencers is that they can reach a lot of people quickly. If you’re selling a product or service that’s not well known yet, an influencer can help you get your name out there and increase your exposure. You can also use influencers to target specific demographics or markets. For example, if you sell clothes aimed at millennials, you could target influencers who represent that age group.
2. Collaborate with Influencers Effectively
To be effective when working with an influencer, make sure you have a clear idea of what you want them to do and how they should do it. Also, be prepared to pay them fairly for their time and effort. Never promise an influencer something without being able to deliver on it. Finally, make sure the messaging in your campaign is consistent with the values of your brand or product.
3. Use Social Media Analytics to Evolve Campaigns Based on Results
Once you’ve started working with an influencer, it’s important to track how their
Video Marketing
As ecommerce businesses continue to grow, so too does their need for digital marketing strategies that will help them reach new audiences and drive more sales. Here are some trends in video marketing that ecommerce businesses should keep an eye on:
-Video is still the most effective way to reach consumers. According to a study by video marketing platform ViewSonic, 83% of consumers say that watching a video is more engaging than reading text or viewing static images. And when it comes to marketing messages, videos are 67% more likely to be remembered than static images.
-Video content should be shareable. Not only should ecommerce businesses make sure their videos are sharable, but they should also consider how they can use video content to drive traffic back to their websites. For example, by incorporating social media sharing buttons into their videos, they can encourage people who watch them to share them with friends and family members.
-Think beyond traditional YouTube and Facebook channels. Increasingly, platforms like Snapchat and Instagram are becoming popular ways for consumers to share video content. By creating customised videos for these platforms, ecommerce businesses can tap into a new market of viewers who may not be familiar with their brands yet but are always looking for new content to follow.
The Importance of Chatbots
Chatbots are becoming increasingly important in digital marketing for ecommerce businesses. They are a great way to help customers interact with your business, and they can automate tasks so you can focus on more important things.
They can also help you increase your customer base by providing a way for them to talk to you directly. Plus, chatbots can be used to generate leads, which is an essential part of any ecommerce business’s strategy.
There are many different types of chatbots, and they all have their own advantages and disadvantages. Some are better suited for certain types of businesses, while others are more broadly applicable.
It’s important to choose the right type of chatbot for your business if you want to make the most of it. There are some key things that you should consider when choosing a chatbot: its purpose, its user base, and its pricing structure.
